You've Read MREA over 40 times?

Someone asked me that in a training class I was hosting recently as we were talking about the national bestseller.

Yes, yes I have. - mike

"Why? Don't you know it by now?" -student

When I was brand new to real estate, John popped in my office and asked me if I had opened the book yet. I hadn't.

I remember him mentioning that their team and others in the office were building their businesses based on this Red Book. And, I don't know if he remembers this part or not... but as he left he casually said. "Then read it again next quarter. Everything you need is in there."

I heard that as "Read this book once a quarter if you want to make it in the real estate industry."

So I do. Once a quarter, every quarter, I do a lap through the MREA. I'm currently finishing up lap 44. And I'm reading or listening for detail. I swear, someone was slipping new words into the book and the audio book every time I read or listened through. Just revisit page 127 and the Warren Buffett / Benjamin Graham story.

Like did you know, 30-30-40 isn't in the MREA? That's something added later to the leadership edition to simplify the budget conversation.

OR did you know, the 33 touch (now 36 touch) only works AFTER you've done the 12 (or 19) to connect?

That in 2002, 76% of clients interviewed one agent and that number is now 81% for sellers?

There are 40 different Value Proposition prompts on page 95?

The top of page 132 is the most important paragraph for a new agent?

The more I read it, the more I'm understanding how the elite performers are thinking and the aim high dreamers new to the business are thinking. This gift of once a quarter habit allows me to always have it fresh when I coach, consult, and train agents and leaders. I mean, you'd expect your sophomore English teacher to have read the book a time or two before the class has, right?

The path to mastery includes revisiting the fundamentals time and time again. The models are timeless, yes there's subtle and major updates and adjustments as the industry has evolved, the core remains the same. So if you find yourself wondering what's next in your real estate path, read the MREA again. You'll probably find exactly what you're looking for this time.